Celebrity Endorsements

The Other Powerful Form Of Testimonials – Celebrity Endorsements

You can’t help but see celebrity marketing on a daily basis. You turn on the TV and there is a footballer promoting hair care products or an actor on a commercial for cereal or the next best car! There are hundreds of celebs right now endorsing products worldwide and it’s quite an unusual avenue. However, in recent times, celeb endorsement has proven to be popular and even though celeb marketing might not sound overly appealing it has potential.

Offering More Credibility

If you are worried about gaining more credibility or are looking to ensure people look at your products with a trustworthy eye then celebrity endorsements are useful. These can help offer a real or honest testimonial and from someone the customers are familiar with. Let’s be honest, testimonials can be faked by businesses all the time by so-called customers leaving positive feedback but with celebs, they can’t fake them. Also, you have to remember, celebs aren’t going to want their name associated with any rubbish brands out there so they are less likely to endorse an untrustworthy company. Celebrity marketing helps others to see you in a new light.

Should Celebrity Endorsements Be Used?

You might not think an endorsement from a local or well-known celebrity is necessary and yet it really has shown itself to be pretty worthwhile. OK, so some customers will say the celebs are being paid to use certain products or to say such things, but in many cases, they aren’t. Also, many celebrities use the products they’re endorsing (from make-up to face creams and even watches and cars) and if they didn’t think they were good enough they wouldn’t endorse them. Celebrity marketing is great and if you can find a celebrity who uses your products and likes what they see then it can work for you. In a way, celeb endorsements should be used as long as they work for you.Get full post from http://www.paraffindesign.com/are-celebrity-endorsements-good-or-bad/

Are Your Products More Likely To Be Used With A Celeb Testimonial?

Celebrity EndorsementsTestimonials are great and they can come in all forms but unfortunately regular testimonials aren’t often paid too much attention. The reason why is simply because there have been cases in which businesses and companies who want to establish a brand have used testimonials which aren’t exactly true. Now, what they claim may be true but you can’t be sure which is why celebrity endorsements are greatly used. However they are the other form of testimonials and are very powerful indeed. It is celebrity marketing in a new way. Yes, celebs are the ones endorsing it so it gives them publicity but it also gives your product the publicity and if people see celebs using it, they’re likely to use it too.

Celebrity Marketing Is a Useful Tool

Getting a celeb endorsement is perfect whether you’re advertising a new product, a book or just trying to win an election! Celebrities are powerful assets when it comes to swaying people because each celeb has a following and if they can get those people to persuade others to use or vote for something then it’s more powerful than any other advertisement method. Celebrity marketing isn’t something to shy away from, so don’t!…

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Are Celebrity Endorsements Good or Bad

From a gift suite to thousands of dollars, celebrity endorsements can cost a business a fortune! Endorsements have really taken off in recent years and it can prove very effective to those who are interested in raising the profile of their service or product. However, are celeb endorsements really the best avenue? That is a question on many a mind and you might be surprised with what the answer is.continue reading..

The Character of the Celeb Can Reflect In Sales

You have to remember, when it comes to answering the question whether celeb endorsements are good or bad, it may come down to the character of your chosen celebrity. If you choose a celeb who doesn’t have a good reputation, whether it’s because they’ve had a recent affair or have had lots of negative publicity, then it’s going to reflect in your sales of products. However, that being said, if the character is really positive and it’s a worldwide loved celeb, it really could prove useful. Celebrity marketing is powerful and can be hugely successful as long as the character of the celeb is fairly impressive. Opting for a celeb just because he or she asks for a low fee may not always be the best for you personally.

The Audience Plays It’s Part

good marketingCelebrities can absolutely help make a product more appealing but potentially to only a select few. Audiences can have feelings towards certain celebrities whether it’s the fact they don’t like their celebrity status or disliked them being splashed on front covers of magazines around the world and that may affect sales. If the audience dislikes one particular celeb then they may be discouraged not to use them entirely and vice versa. That is why you have to think about who you ask to endorse. If the celeb isn’t widely liked then the product may not pick up in sales. It may have only cost a gift suite but if not, then you lose a lot of money.

There Is both Good and Bad To Come From Celebrity Endorsements

To be honest, celebrity marketing via endorsements can be great, but they can also be bad! There will be times when the celeb you choose proves effective and other times when the celeb and the marketing campaign miss the mark. It is a possibility but it is like that in almost every marketing strategy. However, it will come down to the people you choose and the way you portray their views. If you go all-out and get a nice and subtle TV or Internet advert then it could be very positive; but if you don’t market the endorsement well then it could be a disaster. That is why you need a good marketing strategy otherwise the celeb endorsement could fail. Read on to get more, visit http://fortune.com/2016/11/10/donald-trump-campaign-marketing-success/ today!

Your Choice

Celebrity endorsements are questionable terms. For many they will say it’s the best method to increase the profile over their upcoming products and services and for others, they don’t find them to be overly useful. The truth is it’s hard to know whether a celeb endorsement will work for you personally until you use it. Good or bad? Well, they can be both and if celebrity marketing is done correctly it can be very effective.…

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