When all you want is people to get talking about your products and services, associate yourself with a celebrity with pr events. Celebrity branding is indeed making a comeback in today’s advertising. Most companies, brands, and industries are hiring well-known people to advertise their products on their behalf. Not long ago when people sought media services for products advertising but it is not as fruitful as celebrity branding. Celebrity branding involves getting a celebrity prominence to get people genuinely considering the merits of your products.
Types of celebrities
In most pr events, you will find all kinds of celebrities ranging from musicians, comedians, actors, athletes, media personalities, and even successful entrepreneurs. These celebrities are then hired to endorse and advertise your brand which of course is a boost to the product. However, it is not as easy as it sounds like a lot of effort is required for successful celebrity branding. Below are a few tips of the same.
Differentiate between celebrity branding and celebrity endorsement.
In every event you attend with a motive of product advertising, the first most thing to do is to differentiate between celebrity branding and endorsement. Celebrity endorsement is the traditional way of advertising where the celebrity is expected to say nice and positive things about a product. Though this can effective, there are better approaches to branding such as allowing the celebrity use his position to make the product more visible and make more people aware of the product by talking about it. Pr events are the most suitable platforms for such advertising as they have a good attendance by people of all kinds.
Shape your campaign in and choice of celebrity branding
It is possible that you will find prominent and established brands and new products which are just starting and trying to break in the markets. Choice of celebrity is crucial when it comes to such different products. For the established products, the goal is to either expand the market share or maintain what is attained. Such brands have features that celebrities already recognize and the general public already love. For products that are trying to break the market, there may lack huge finances for advertising. To get such a product known, look for someone with a huge following on social media so that if they post about it, it will gather massive attraction.
Selecting a celebrity for a brand
Celebrity branding command a huge crowd of attendants and therefore it is important for the brand marketer to choose a celebrity carefully. A brand is the most vital asset for a company and choosing the right celebrity to advertise it is equally important. The right candidate will have a positive impact on the image and the future existence of the brand. It is possible to come across the right celebrity who will increase the growth of the brand.
Advertising costs incurred
Celebrity branding differs from one personality to the other depending on their popularity. Most popular celebrities are costlier than the less popular. It is important for the marketer to calculate the costs incurred and the potential payoff expected.
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